"You know your Lamborghini is on fire, right?" - Ad Analysis

"Welcome to Sant’Agata Bolognese. Home of Lamborghini"

Here is a Lamborghini advertisement, one of the most renowned and most expensive cars in America, Europe, and Japan. This advertisement is one of the famous print ads that Lamborghini has released. A car promisingly said to be the car “you buy when you are somebody.”

            The first one ad comes from Lamborghini’s “Welcome to Sant’Agata Bolognese. Home of Lamborghini,” line. This ad, along with many others are composed of a sepia and gray tone, a message in white capitalized letters, and the Lamborghini badge in the upper right corner—a trademark for Lamborghini actually. Here, if not for the famous tone set, message, and badge for Lamborghini there would be no other way to identify what the product is here.

In this specific ad, we’re shown 6 different men, and they’re not the typical young men in the regular ads, they’re older than the average spokesperson for car companies. Each man has a pair of headphones—you know the kind that you see on the ground cabin crew and pilots when the airplane is preparing for take-off. Each man has a pair of headphones, and an activity they are interacting with. There at this magnificent Italian style venue, the three men to the far left are playing a simple card game; the man leaning on the pillar is reading a newspaper, and the man sitting at the table with the two tea cups just has a simple smile on his face; and the men closest to the foreground, that seems to be reading like the man leaning on the pillar; seems pretty casual huh? But when taken a closer look at some of the men, the word “Lamborghini” is seen. The ad takes a deeper step at attracting the audience to the car, not only through the trademark badge in the upper right corner, but the cleanliness and relaxed attire of the spokesmen here.

This ad not only signifies the speed of Lamborghini, the commitment of the company, and extraordinary automobile, but it also induces the audience—mainly directed at a higher class group of individuals with his high reputation and quality ads. Also, there's only two sentences, but regardless it says a whole lot. The two sentences 4 and 3 words long tell a whole story with the pictures and actions going on in the ad. The ad simple yet effective through its use of older men, to show the commitment of its workers to the design and details of the car, but also to show how casual it is to hear and see the Lamborghini. 

This Lamborghini ad welcomes the audience to the famous city where the Lamborghini was born through a picture which not only shows the many perks of the actual car—like the fact that it’s so fast, the people, the men and the actual employees have to take the precaution to plug their ears with a set headphones—just like the land crew for an airline or the myth busters when they’re trying to make something crash or explode. Even though in reality, the Lamborghini like many other vehicles isn't really as dangerously loud as maybe a jet or airplane. This interesting enough ad not only gives the upper class a reason to boast but the ad also conveys a little story through the sepia and gray toned ad. I think the ironic thing about is that this car ad has absolutely no sight of the car in the advertisement. Lamborghini purposely does this in order to entice the audience and attract them to the car gallery and potentially become an owner of a Lamborghini.

Sant’Agata Bolognese, not just a small commune in the midst of Italy but the home of the extraordinary Lamborghini, but sadly, it's not the average car for the middle class or lower class. This car is especially meant for the upper class and of course to attract the middle class into a reputed product that's been the eye of their dreams.